Sam standing on Shipwreck Cove in Australia.

I am a social community strategist at Digitaria, a JWT company. I work with brands in various industries, including  technology, health, retail, and financial, to create end-to-end social media strategies to meet brand objectives.

My degree in public relations from San Diego State University allows me to approach social media from a messaging standpoint, always keeping the end goal in mind. At the end of the day, social media is a two-way communication tool, created to enable and empower users to openly engage with each other and the companies they are connected with. With proper content and influencer strategies in place, brands can begin to truly utilize social media as a listening, marketing and customer relationship tool.

My passion (other than social media) is travel. I’ve spent time in Australia, New Zealand, Fiji, Puerto Rico, Canada and Costa Rica. Have travel suggestions? Let me know! I’m always up for a new adventure.

Get in touch with me on Twitter at @Samafetian.

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